/nʌ-sʌ-ruː/ to support, uplift, nurture
Maa [Maasai] language
/nʌ-sʌ-ruː/ to support, uplift, nurture
Maa [Maasai] language
Ancient wisdom
We are the world’s first climate start-up to grow Spirulina in its natural environment in Africa, bringing you Earth’s most ancient and nutritious dense food to power your superfood business.
What the process looks like
1
Grow spirulina on a multiple-millenia-old origin lake
2
Order green goodness online, delivered fresh from nature to your doorstep
3
Sprinkle 1 teaspoon into your breakfast bowl
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Power your lifestyle
(+ 10% DV of minerals, vitamins, and all amino acids)
5
Fund school meals and flamingo conservation at origin with each kg purchased
Once upon a time
Spirulina provides a window into the world’s oldest form of life, cyanobacteria, dating back 3 billion years ago.
Some indigenous tribes in Chad and Mexico have been documented to grow the algae. Since the 80s it has been commercially grown in the US, with China following suit in the 90s. Ironically, all research, production and consumption is found in the Northern Hemisphere, whereas its natural home is Africa where it naturally lives off consuming CO2 and sunlight. Instead of a commercial, CO2 emitting, farm which is 100% dependent on imported chemical fertilizer, we created shallow ponds to place next to an original spirulina lake with the main feed source being the lake; a renewable resource.
Working together with the Kenyan conservation authorities, Nasaru Naturals has been running experiments on a crater lake and proven that natural production can compete with inorganic farming operations.
The team has identified a hill next to origin Lake Natron where it is now building an all-natural farm together with the Maasai community. In mid-2025, the farm will start producing the world’s first all-natural, carbon positive, lake grown Spirulina on the Rift Valley safari plains.
Journey
Our pilot site construction is complete and will be producing in early 2026. We will be able to ship this groundbreaking product late this year. Join our mailing list now to stay updated and be first in line.
R&D phase 2024-2025
1 kg produced
2 local employees
0 tons Co2 removed
Pilot site 2025-2026
200 kg produced
5 local employees
<1 tons Co2 removed
Scaling phase 2026+
5,000 kg produced
30 local employees
10 tons Co2 removed
Warriors
Janno
Founding Flamingo
A Dutch social entrepreneur who spent the past 2 decades in Africa to support farmers link to international markets. Started Nasaru Naturals to re-write the script where Africa leads the chart in climate innovation
Selena
Chief of Staff
A sustainability advocate helping build strategy and keep things moving at Nasaru Naturals
Edward
Construction Flamingo
A farm innovation enthusiast who thinks on his feet and has set up multiple spirulina farms in Kenya
Operating Flamingo
A jack-of-all trades who keeps our team running, loves nature and is a proud member of the Maasai community in the Shompole conservancy
Michael
Chemist Flamingo
An analytical chemist and entrepreneur acting as our resident mad scientist
Robert Henrikson
Advisor
Green business entrepreneur and global micro algae champion. Founder of Earthrise, the world’s #1 spirulina farm and Founder of Spirulina Source
Joseph Rehmann
Advisor
Founder of the largest affordable protein aquaculture start-up in Africa, Victory Farms
Warriors
Janno
Founding Flamingo
A Dutch social entrepreneur who spent the past 2 decades in Africa to support farmers link to international markets. Started Nasuru Naturals to re-write the script where Africa leads the chart in climate innovation
Selena
Chief of Staff
A sustainability advocate helping build strategy and keep things moving at Nasaru Naturals
Edward
Construction Flamingo
A farm innovation enthusiast who thinks on his feet and has set up multiple spirulina farms in Kenya
Maasai Community Champion
A jack-of-all trades who keeps our team running, loves nature and is a proud member of the Maasai community in the Shompole conservancy
Michael
Chemist Flamingo
An analytical chemist and entrepreneur acting as our resident mad scientist
Robert Henrikson
Advisor
Green business entrepreneur and global micro algae champion. Founder of Earthrise, the world’s #1 spirulina farm and Founder of Spirulina Source
Joseph Rehmann
Advisor
Founder of the largest affordable protein aquaculture start-up in Africa, Victory Farms
Join the Story
Join the team
If you are excited by fresh ideas and passionate about making a real impact on local communities
Invest in the business
If you want to become an investor and fund the mission to bring one of the world’s most nutrient-dense superfoods—straight from its original source—across the globe
Give back to the community
If you aspire to provide spirulina, a sustainable, nutritious solution to Maasai schools, and support vibrant flamingo population
Our impact goal for 2030
0
Tons of CO2 sequestrated
0
Kenyan children with improved nutrition
0
Jobs created
0
Flamingos protected
0
USD of economic impact @ source
0
Trees CO2 sequestrated
0
Children with improved nutrition
0
Jobs created
0
Flamingos protected
0
Economic impact @ source
